The 3-day identity reset
I AMMORE
Become more of who you choose to be.
What if the biggest thing standing between you and the life you want isn't your circumstances, but the story you believe about who you are? Three days to question it, choose who you're becoming and start proving it.
Free · 3 days · instant access
- days, one lesson each
- 3
- days, one lesson each
- daily identity anchors
- 6
- daily identity anchors
- day commitment to follow
- 30
- day commitment to follow
I AM MORE - Identity Reset
- Welcome To I AM MORE
- How the Challenge Works
- The Six Daily Identity Anchors
- I AM ANCHOR SONG
- Download Your Resources
- DAY ONE - Discover Who You've Been
- DAY TWO - Choose Who You're Becoming
- DAY THREE - Become More
- Continue Your Journey
DAY ONE - Discover Who You've Been
Day one
Discover
Who you've been
You do not reach your goals. You reach your identity.
My identity contract
My new identity
I AM
MORE
3-Day Identity
Shift Journal
Become the person your future requires
I AM MORE
DAY TWO - Choose Who You're Becoming
Day two
Choose
Who you're becoming
Today you won't wait for evidence. You'll intentionally create it.
Everything included
- 3video lessons
- 1identity shift journal
- The I AM Anthem
- 1private community
- Identity contract
- 30day evidence journal
- Discover.
- Choose.
- Become.
- More.
- Discover.
- Choose.
- Become.
- More.
- Discover.
- Choose.
- Become.
- More.
- Discover.
- Choose.
- Become.
- More.
I’d been telling myself I’m just not a disciplined person for years. Day One made me see it was a story, not a fact. Three days of collecting evidence later, I’ve kept every promise I made to myself, and I’m starting to believe it.
Who have you been?
WHAT STORY HAVE YOU BEEN TELLING YOURSELF?
We all carry an internal story about who we are. Repeat it long enough and it starts to feel like a fact. But your past doesn't have to become your permanent identity.
Tap the ones you've told yourself.
It's not for you if you're looking for a quick fix that does the work for you, you're not willing to take one small, intentional action a day for three days, or you're in crisis and need medical or mental-health support. Please speak to a qualified professional first; coaching isn't a substitute for therapy.
Your identity shapes your life
IF YOU WANT DIFFERENT RESULTS, START WITH WHO'S CREATING THEM.
- 01
IdentityHow you see yourself
- 02
BeliefsWhat you believe is possible
- 03
DecisionsThe choices you make
- 04
ActionsWhat you repeatedly do
- 05
ResultsThe life you end up living
Most people try to change the results: another goal, another plan, another morning routine. I AM MORE works one level deeper. Instead of asking what do I want to achieve? it asks:
Who do I need to become?
Your coach
HI, I'M Sarah O'Niel.
I'm Sarah, a Licensed I AM Coach in Cape Town. I help busy professionals and parents get clear on what matters, make one change at a time and build a life that feels like their own. We work together with practical tools, honest conversations and steady support.
I'm a Licensed I AM Coach. That means I AM MORE follows a set structure, with a lesson, journal pages and one clear challenge for each day, rather than an open-ended pep talk. You'll always know exactly what to do next.
Your 3-day identity shift
FROM WHO YOU'VE BEEN TO WHO YOU'RE BECOMING.
One short video lesson, a few journal pages and one clear challenge a day. Discover, choose, become. Pick a day to see exactly what you'll do.
Before you begin
- Welcome To I AM MORE
- How the Challenge Works
- The Six Daily Identity Anchors
- I AM ANCHOR SONG
- Download Your Resources
Continue Your Journey: where to go next once the three days are done.
Day one
Discover
Who you've been
“You do not reach your goals. You reach your identity.”
Day 1
Discover Who You've Been
Become aware of the identity, beliefs and patterns that have been shaping your choices, without judging yourself.
- Name the labels you've accepted and the stories you keep repeating
- Complete: I have been acting like… I have been believing… I no longer want to be someone who…
- Choose your new identity: I AM someone who…
- Start the 24-Hour Evidence Shift and become an Evidence Collector
You leave with
Your first I AM statement, and 24 hours to start proving it.
PDFDay 1 journal pages
+ the six daily anchors
Day two
Choose
Who you're becoming
“Today you won't wait for evidence. You'll intentionally create it.”
Day 2 · 2:35 video
Choose Who You're Becoming
Define the identity you're stepping into, raise your personal standards and start deliberately behaving like that person.
- Review yesterday: what made you proud, and where you slipped back into the old story
- Meet your future self, one year from now: how they think, speak and handle challenges
- Set your new standards: I no longer… I choose… I always…
- All day, ask: what would someone with my identity do right now? Then do it.
You leave with
A clear picture of your future self, and the standards they live by.
PDFDay 2 journal pages
+ the six daily anchors
Day three
Become
More
“Your identity isn't changed by one decision. It's strengthened through repetition.”
Day 3
Become More
Turn three days of intention into an ongoing practice, so the new identity keeps getting stronger after the challenge ends.
- Look back: what has changed, and how do you see yourself differently?
- Sign your Identity Contract: beginning today, I choose to become…
- Choose your daily identity anchors and make your 30-Day Commitment
- Start your Daily Evidence Journal: one question, every evening
You leave with
A signed Identity Contract, and a 30-day plan to keep becoming more.
PDFDay 3 journal pages
+ the six daily anchors
Try Day One now
DON'T JUST SAY IT. PROVE IT.
This is how the journal's first big decision works. Choose the identity you want to step into, then finish the sentence in your own words.
1 · I choose to become more…
Identity shift journal · Day one
My new identity
Complete the sentence.
I AM someone who…
…
I choose
I AM…
The evidence to look for
Choose an identity to see it.
What would someone with my identity do next? Then do that.
That's your first I AM statement. For the next 24 hours you'd become an Evidence Collector, looking for proof that you're already becoming this person.
Then Day Two: meet your future self and set your new standards.
Start I AM MOREThe I AM ritual
SIX DAILY ANCHORS. ONE IDENTITY.
Alongside each lesson, a simple daily practice keeps your chosen identity front and centre. Tap them off to see what one day looks like.
You do not become what you want. You become what you repeatedly believe, practise and prove.
Included
THE 3-DAY IDENTITY SHIFT JOURNAL.
Every day follows four steps: learn one identity principle, reflect on the coaching questions, act on your new identity and collect evidence that you're becoming that person. It's all in the journal, with room to write. Print it or fill it in on screen.
Tap a page to read the prompt
I AM
MORE
3-Day Identity
Shift Journal
Become the person your future requires
IN THEIR OWN WORDS.
Writing ‘I AM someone who takes action even when I feel afraid’ felt strange at first. Then I made the phone call I’d avoided for months, and wrote it down as evidence. That’s when it clicked.
The question ‘what would someone with my identity do next?’ has become my filter for everything, from what I eat to how I show up at work. It’s simple, and it works.
I signed my Identity Contract on day three and I’m now three weeks into my evidence journal. Reading back through it is the best reminder that I really am changing.
Your price, and everything in it
3 DAYS TO CHANGE YOUR DIRECTION.
The complete I AM MORE challenge
I AM MORE - Identity Reset
- Welcome To I AM MORE
- How the Challenge Works
- The Six Daily Identity Anchors
- I AM ANCHOR SONG
- Download Your Resources
- DAY ONE - Discover Who You've Been
- DAY TWO - Choose Who You're Becoming
- DAY THREE - Become More
- Continue Your Journey
DAY ONE - Discover Who You've Been
Day one
Discover
Who you've been
You do not reach your goals. You reach your identity.
My identity contract
My new identity
I AM
MORE
3-Day Identity
Shift Journal
Become the person your future requires
I AM MORE
DAY TWO - Choose Who You're Becoming
Day two
Choose
Who you're becoming
Today you won't wait for evidence. You'll intentionally create it.
Everything you get
The 3-day I AM MORE identity shift challenge
Three video lessons: discover who you've been, choose who you're becoming and start building the evidence. Plus a welcome session and how the challenge works.
The 3-Day Identity Shift Journal
Every lesson, reflection and exercise in one place: future-self reflection, personal standards, your I AM declaration and the 24-hour evidence collector.
The daily I AM ritual and I AM Anthem
Six daily identity anchors, from morning stillness to collecting evidence, and the I AM Anthem to play every morning.
Identity Contract and 30-Day Commitment
Sign the identity you've chosen, set your daily anchors and keep an evidence journal for the 30 days after the challenge.
Community and accountability
A daily check-in inside the private coaching hub: share your I AM statement and your evidence, and celebrate other members' progress.
Guidance and support as you go
Help when you get stuck, and encouragement when the old story starts talking again.
Your price
Free
Nothing to pay. Start whenever you're ready.
Get instant free access- Free, no payment
- Instant access
- Private to you
After you join:instant access welcome video start Day One today
Questions
BEFORE YOU BEGIN.
You don't have to wait until you
feel like that person.START BECOMING
MORE.
Three days won't change your entire life. But three days can change the direction of your life. More confidence, more courage, more discipline: more of the person you already know you could become.
Free
3 days
one lesson a day
- Free, no payment
- Instant access
- Private to you
P.S.
If you've read this far, part of you already knows there's more to you. You don't have to feel ready. You just have to decide, then start collecting the evidence. That's what the three days are for.
Sarah O'Niel
Licensed I AM Coach