SOMETIMES YOU
NEED MORE THAN
A PROGRAM.
You need someone to listen, ask the right questions, challenge your thinking and help you turn clarity into action.
Personal coaching gives you the space and support to focus on you, your life and what you want to change.
NO PRESSURE • JUST A CONVERSATION
YOU DON'T HAVE TO FIGURE IT OUT ALONE.
- You may be feeling stuck.
- Facing an important decision.
- Going through a period of change.
- Trying to achieve something that matters to you.
- Or feeling that there should be more than where you are right now.
Coaching gives you a confidential space to step away from the noise, gain perspective and decide what comes next.
WHAT CAN WE WORK ON?
Coaching looks different for everyone. Depending on what you need, our sessions may focus on:

CLARITY & DIRECTION
Understand where you are and where you want to go.
Related program: I AM ALIGNED
CONFIDENCE & SELF-BELIEF
Challenge limiting patterns and strengthen the way you see yourself.
Related program: I AM FREELIFE BALANCE
Create healthier boundaries and make space for what matters.
Related program: I AM BALANCED
GOALS & DIRECTION
Turn what you want into clear, achievable action.
Related program: I AM FOCUSED
HABITS & CONSISTENCY
Build practical ways to follow through.
Related program: I AM CONSISTENTCHANGE & TRANSITION
Work through uncertainty and move into your next chapter with intention.
Related program: I AM UNSTOPPABLE
COACHING ISN'T ABOUT GIVING YOU ALL THE ANSWERS.
IT'S ABOUT HELPING YOU FIND YOURS.
My role as your coach is to help you slow things down, ask better questions, see things differently and take action.
Together, we'll focus on what matters most to you.
BOOK A DISCOVERY CALLHOW IT WORKS.
- 01
LET'S TALK
Book an introductory call so we can discuss where you are, what you'd like to change and whether coaching is the right next step.
- 02
CREATE YOUR FOCUS
We'll identify the areas you want to work on and create a clear direction for our coaching together.
- 03
DO THE WORK
Through coaching conversations, practical tools and agreed actions, you'll begin turning insight into change.
- 04
KEEP MOVING
We'll review what's working, work through challenges and keep building momentum.
CHOOSE A WAY TO WORK WITH ME.
Standard
I AM AWARE + I AM UNSTOPPABLE
$7/ month
See where you are with the Life Audit, then build the habits that keep you moving.
- I AM AWARE
- I AM UNSTOPPABLE
Premium
All 8 coaching programs
$47/ month
Every I AM program, so you can work on whichever area of your life needs it most.
- All 8 I AM coaching programs
VIP
All Access Pass
$97/ month
Everything in Premium, plus live group sessions and one-on-one time with me.
- All Access Pass
- Live group sessions
- 1 one-on-one session
MEMBERSHIP • JOIN IN THE COMMUNITY
Not sure which fits? Book a free call and we'll work it out together.

Licensed I AM Coach
Cape Town, South Africa
HI, I'M Sarah O'Niel.
I'm a Licensed I AM Coach, and I help busy professionals and parents get clear on where they want to go and move towards it with confidence.
My approach is practical and supportive. The focus is on changes you can apply outside our coaching sessions.
COACHING THAT GOES BEYOND THE SESSION.
Where appropriate, our coaching can be supported by the I AM Coaching Programs.
These structured programs give you practical exercises, tools and activities to work through between sessions. That leaves our coaching time for what you're discovering and how you're putting it into practice.
COACHING QUESTIONS.
Didn't see your question? Send it to me and I'll answer it personally.
Ask a questionREADY TO TALK?
You don't need to have everything figured out before reaching out.
Let's start with a conversation about where you are, where you want to go and what might help you get there.
BOOK A DISCOVERY CALLNO PRESSURE • JUST A CONVERSATION
Not ready yet? Take the free Life Audit







